How to Research and Plan for Digital Marketing? [Part-1]

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Research and Planning in Digital Marketing is one of the crucial first steps in designing the digital marketing campaign. You could be an MBA looking to create a Digital Marketing campaign for the company that you work for. If you are, then this video will be your guiding star in helping you craft that digital marketing strategy with proper research and planning.

Watch as Krati Pandey (MBA, IIFT Kolkata) helps you initiate your journey in Digital Marketing in our series called ‘DigiSnacks’.

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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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