Marketing Analytics – Skills Required To Get Started If you are an MBA student, aspirant or a recent MBA graduate wondering how to get started with Marketing Analytics, then this video is for you. Learn about the skills required for Marketing Analytics and how you can understand what tools you should learn about.

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How to begin your career in Marketing Analytics? And what are the skills required for marketing analytics for beginners. In this video, I have captured in the simplest terms that what are the skill set you require for Marketing Analytics or Data Analytics.

While the video is created keeping in mind the MBA students who are looking forwards to learn Marketing Analytics, but this is likely to help every other student who is looking for an introduction to marketing analytics and career opportunities in Marketing Analytics.

I share with you what tools you require and not all of you would require to learn the same tools. It entirely depends on your job as to what tool/skills should you learn.

So, get started with the video and…

Always remember that the onus is on you!

00:00 – Introduction
02:37 – Skill/Tools for Stage 1 – MS Excel
04:22 – Skill/Tools for Stage 2 – Tableau, Power BI and SQL
07:11 – Skill/Tools for Stage 3 – Python and R
09:32 – My Example of Marketing Analytics after MBA

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I am Darpan Saxena, an MBA from the Indian Institute of Management (IIM), Udaipur, and I am on a mission to help 1,00,000 MBAs get the best career outcomes through knowledge and digital skills without depending on their B-school or Placements.


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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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