Maslow Hierarchy of Needs Theory for Marketers What is that one pivotal word that governs a marketer’s services to the society and industry? All their concepts, theories and practices hover around catering to customer NEEDS. Hence, we as aspiring marketers need to be conscious about the psychology behind Consumer’s Needs. Let’s explore consumer psychology and what is the motivation behind their needs in this article.
It is fun to know that psychology and business have a very strong connection. One such theory built on this bridge was the Maslow Hierarchy of Needs Theory.Remember the times…
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Classification Algorithm for Marketing Analytics If you want to improve your marketing efficiency- then analytics is where to start with. And one of the fundamental tasks is to categorize your customers/scenarios into good or bad. You can do this and much more with a Classification Algorithm. And here I aim to guide you how to use Classification Algorithm for Marketing Analytics, with an example too!
Marketing Analytics- the new hot cake in the market. Every company is trying their best to utilize analytics in order to improve their performance, visibility, campaigns and what not! Have…
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Prachi, MBA from SIBM, Shares Her Five Steps Ahead Course Experience
Here’s Prachi Patil, an MBA student at SIBM, sharing her experience of Five Steps Ahead. Get Five Steps Ahead of your MBA peers. Prachi enrolled for the Five Steps Ahead…
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Surabhi, MBA from IIFT Kolkata, Shares Her Five Steps Ahead Course Experience
Here’s Surabhi Bhuyan, an MBA student at IIFT Kolkata, sharing her experience of Five Steps Ahead. Get Five Steps Ahead of your MBA peers. Surabhi enrolled for the Five Steps…
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Shuvankar, an Final Year Engineering Student, Shares His Five Steps Ahead Course Experience
Here’s Shuvankar Mazumdar, a final year engineering student, sharing his experience of Five Steps Ahead. Get Five Steps Ahead of your MBA peers. Shuvankar enrolled for the Five Steps Ahead…
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