Posts by Surabhi Bhuyan

SWOT Analysis of Google

SWOT Analysis of Google Have you ever wondered about how Google has maintained its powerful position, throughout? We all know about its pseudo-monopoly in Search-Engine. I mean, nowadays everyone jumps to Google for every piffling query that we get! But is that the only reason of its success? Google has a sundry of apps/products under it. Are all of them successfully leading the charts?

Google was founded in 1998 by Larry Page and Serge Brin in California, USA. This power-duo formed Google- technology company as a research project, while at Stanford University. Since then,…

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Classification Algorithm for Marketing Analytics

Classification Algorithm for Marketing Analytics If you want to improve your marketing efficiency- then analytics is where to start with. And one of the fundamental tasks is to categorize your customers/scenarios into good or bad. You can do this and much more with a Classification Algorithm. And here I aim to guide you how to use Classification Algorithm for Marketing Analytics, with an example too!

Marketing Analytics- the new hot cake in the market. Every company is trying their best to utilize analytics in order to improve their performance, visibility, campaigns and what not! Have…

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BCG Google

BCG Matrix of Google Google’s mission is to organise the world’s information and make it universally accessible and useful. And they relentlessly keep innovating and launching new products. Have you ever wondered how do they decide which apps to continue, which ones to kill, which ones to invest in? Let’s find out the answers to these questions in this article- BCG matrix of Google.

Google is one of the biggest companies in the world, reaching billions of internet users through its products, every single day. In its recent earnings call, CEO Sundar Pichai announced…

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What is Confusion Matrix ?

What is Confusion Matrix ? Any machine-learning model is useless to you, if you don’t know what the numbers it generates means. A confusion matrix is the simplest compilation of these numbers. It can give you a better idea of what your classification model is getting right and what types of errors it is making.

Don’t know what is confusion matrix? Don’t know what to interpret from it? Is Confusion matrix making you confused? Then this article is cooked and served just for you. It…

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BCG matrix of nestle

BCG Matrix of Nestle [Detailed] Nestlé is a common house-hold brand for us since years. Think fast and tell me what all Nestlé products you love! I bet NesCafe, Maggi or chocolates like Kit-Kat made it to your favourite list. Now, have you ever wondered, that do firms also treat its products differently? How do they decide which brands to keep? Where to add new products? When to produce more goods? If yes, then this article is definitely curated for you. Give it a read and see how firms solve these critical questions.

Nestle is one of the world’s leading FMCG company. Most likely, dream company for most of the B-school students too. It has its presence in about 187 countries. Think how…

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