Marketing Strategy for Small & Hyper-Niche Markets Which Niches and Hyper-Niches, or Micro Niches as some refer to it as, are you targeting is one of the earliest indicators of your marketing success or failures. Finding a niche is crucial. If you are one of those who wants to understand the thought behind what makes a niche marketing strategy different from the usual, here is what it is.
I recently told you about How to launch a Product Successfully in a Competitive Market, some two weeks back. Even before I had put that thought on paper, I knew…
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Questionnaire Design Process: Create Surveys that get Filled A crucial step in research and data analysis includes collecting primary data from the target audience. Creating a set of questions that the respondents would be keen to fill constitutes the concept behind Questionnaire Design Process. Read on to find the Go-To checklist to roll-out a decent questionnaire.
Any research requires primary data collection for analysis, which is where the skill of designing a questionnaire for market research becomes handy. The Questionnaire Design Process which I will elaborately…
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Understanding B2B Marketing Concepts with Superheroes Analogies are a significant part of a marketer's ideation process. I mean - would you believe it - I was recently discussing with my friends the god men 'industry' for a product idea and for its marketing plan! In the same vein, let me share with you how you can understand B2B Marketing concepts simply with the help of your favorite superheroes.
As students of marketing, we will always find a great deal of joy in studying about well-known marketing campaigns, famous consumer promotions, and nostalgic advertisements. These things have a sense…
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Why Big Data Cannot Understand Consumers Why do you prefer watching a movie on Netflix over hearing the story’s plot from your friend? Why do we Indians, on meeting a stranger, first ask “Where are you from?” Big Data explains direct correlations from huge amounts of data. But, what is thick data and how does cultural identity impact consumer buying behaviour?
The human civilization is currently living and breathing big data and data-driven decision making. But is quantitative analysis enough to understand the core reason behind how consumers behave? What is…
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How to Launch a Product in a Competitive Market Unless you are the first or one of the pioneers, you have to stand out of a crowd and keep walking tall for the rest of your business life. How do you do that? Let’s see how to launch a product in a crowded market.
You want to know how to launch a product in a competitive market. But here’s the first thing that you need to ask yourself.What do they want?If you have read…
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