Sex in Advertising and Why it is Time to Shake It Up! We all know about how advertisers try to sell products and services by using sex in advertising. The question for marketers is whether it works anymore or not? Let me take you through some points that suggest why we need to shake it up!
Advertising – perhaps one of the most powerful tool for marketers in today’s increasingly competitive world. An advertisement puts your right in front of your audience. As a brand manager…
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Return on Marketing Investment – How to Calculate it? Both brand giants and local niche players spend big bucks in establishing customer-connect. But how do they decide on what budget to allocate? Further, how do they measure marketing performance? Learn the concept of return on marketing investment, plus know about challenges in achieving desired ROI.
Do you know the amount of money businesses across the world are expected to spend annually in marketing, advertising and communications? Over 11% of the overall annual budget! In fact,…
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Must Have New-age Skills for Marketing Are you looking for jobs in marketing and analytics, and not sure how to learn the necessary skills for marketing? Read on to understand latest trends in marketing and analytics and tips to land yourself the dream marketing job.
Entering the job market is a difficult phase in our careers. But, right skills for marketing under the hood are like a compass to easily navigate the arduous journey. Today,…
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Difference Between Market Research and Market Analysis [Detailed] It is common (and generally pardonable) to not identify the difference between Market Research and Market Analysis. However, it will be inappropriate to consider them as the same. Let us comprehend the differences between the two.
I recently wrote an article on How to Become a Market Research Analyst. After that, I had a lot of people writing in, asking me about something which I thought…
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Understanding Place in Marketing Mix The role of place in 4Ps of marketing will help appreciate the importance of place in the availability of a product in the consumer’s market. Based on different properties of products, variations in the core distribution mix of place is observed. FMCG products tend to be consumed faster, and hence shorter distribution channels are managed. However, non-perishables typically result from long-winded supply chains.
You might have the perfect product that will satisfy your customers’ need and offer high value. But unless you don’t have a process to make the product available for purchase…
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