Super Heuristics

Strategy

6 Brand Integrations with Gully Boy You Didn’t Know About Not just a great movie, Gully Boy has also done a pretty good job at the brand integrations and in-film branding. They are smooth and not pushy. Here are 6 Brand Integrations you may have missed.

February 17, 2019 4 Min Read

Ranveer Singh and Alia Bhat starrer Gully Boy released on this Valentine’s Day and I went to watch it the first day. While the movie talks about authentic underground rap…

Analytics

Learn to use R for Market Research and Analytics [Here’s how] Being good at R is crucial in Market Research and Analytics. In this article, I will share with you how you can learn to use R (in lesser time that you think it takes) and why you should learn it.

February 14, 2019 10 Min Read

Do you want to make a career in Marketing or Analytics? Then there’s a strong reason why you need to learn to use R. I am sure that in your MBA…

Digital

Is the Zapier Mastery Course from Digital Deepak Any Good? [Detailed Review] I recently came across Digital Deepak's Zapier Mastery course. I tried it out to learn how to use Zapier for solving some of my own digital marketing problems. Here is my detailed review of the course.

February 12, 2019 15 Min Read

Are you an entrepreneur or a blogger like me and want to learn how to use Zapier? Or are a freelancer who works with clients to solve their digital marketing challenges?Heck….

Strategy

Segmentation and Targeting Success story at BMW In 2001, BMW came up with a video marketing campaign that was not targetted at any of its customer segments. It was targeted at another segment, not the customers of BMW. Find out who did BMW really target?

January 27, 2019 7 Min Read

The BMW Market Segmentation story is one of the finest that marketers look up to. And that’s because BMW has been able to target multiple segments at one time.But more…

Career

How to Become a Market Research Analyst [The Complete Guide] If you want to have an illustrious career as a Market Research Analyst after MBA then here is your guide. In this article, I will tell you step-by-step how to become a Market Research Analyst.

January 22, 2019 21 Min Read

Are you wondering how to become a Market Research Analyst right after MBA? Or you might want to become a Business Analyst in a large multinational. I received a…

Helpful articles and in-depth guides to help you learn business concepts, frameworks and strategies

6 Brand Integrations with Gully Boy You Didn’t Know About Not just a great movie, Gully Boy has also done a pretty good job at the brand integrations and in-film branding. They are smooth and not pushy. Here are 6 Brand Integrations you may have missed.

Learn to use R for Market Research and Analytics [Here’s how] Being good at R is crucial in Market Research and Analytics. In this article, I will share with you how you can learn to use R (in lesser time that you think it takes) and why you should learn it.

Is the Zapier Mastery Course from Digital Deepak Any Good? [Detailed Review] I recently came across Digital Deepak's Zapier Mastery course. I tried it out to learn how to use Zapier for solving some of my own digital marketing problems. Here is my detailed review of the course.

Segmentation and Targeting Success story at BMW In 2001, BMW came up with a video marketing campaign that was not targetted at any of its customer segments. It was targeted at another segment, not the customers of BMW. Find out who did BMW really target?

How to Become a Market Research Analyst [The Complete Guide] If you want to have an illustrious career as a Market Research Analyst after MBA then here is your guide. In this article, I will tell you step-by-step how to become a Market Research Analyst.