The Easiest of all Sales Forecasting Methods As a marketing person it is crucial for you to be able to forecast sales. Sales forecasting is a marketer's job than it is of the salesperson's. In this article, not only will I explain to you why is it like that, I will also share with you one of the easiest sales forecasting methods.
I had established this in one of my earlier articles and I say it here again. This argument will form the basis of why you would need to learn any…
Read more »
How to Price your Product – The Fundamentals Are you working on a product or a classroom assignment and are wondering how to price your product. In this article, I give to you three fundamental principles based on which you can create rock solid pricing strategies and avoid the pricing traps.
During my work experience at an ed-tech company in Delhi, I was working alongside quite a few product managers. My boss himself was a product manager of a larger portfolio…
Read more »
The Lazy Man’s Guide to Marketing Metrics [Infographic] How do you measure the implications of your marketing decisions? There are marketers who hate numbers. But, it is important to realize that marketing metrics ease decision making and prove their success. In this article, I share with you an infographic listing the important marketing metrics.
Marketing metrics are numbers. And Numbers are great. With them, we find a way to count, measure and compare things and phenomena. In my MBA journey, I came across another…
Read more »
How to market and sell condoms or anything taboo We all have shied away from watching those condom commercials on the television. Most of us skip those ads. And if we are skipping them, who is really watching them? Is there something more that the best condom brands need to do in their marketing. In this article I explain to you how you can market any taboo product.
There is a certain prelude to this topic of sheaths that I chose to tell you about today. The prelude is about how the best condom brands came into the…
Read more »
What does a Digital Marketing Manager do? Basics for MBAs In this article, I explain to you the basics that a Digital Marketing Manager should know. If you are an MBA student going for a marketing job, this article is definitely for you.
Looking for the first dive into the basics of digital marketing concepts? Or, do you want to be a digital marketing manager? If you wish to understand what is digital…
Read more »