What are the different types of Retailers? (Part 2 of 2) Need I reiterate that the retailers are a crucial part of the supply chain? And it's not just about that. Retailers are the touch-point with the customers and therefore, for a marketer it is important to know what are the different types of retailers.
Retailers are important for your brand. In the 4Ps, retailers form a crucial part of the third P, i.e. Place. If you are a traditional brand which does not have…
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Zoho Corporation – the best Marketing Strategy example? [Case Study] A good marketing strategy is one which integrates with the people, systems, culture and the structure of the organisation. Here, I share with you my study of what makes the Zoho Marketing Strategy, probably the best marketing strategy that I saw in the field of CRMs.
There’s something about Zoho Corporation that intrigued me. Which is why I chose Zoho to be my company for my Marketing Strategy study sometime back. Yes, I have been a…
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How to Price your Product better in 8 Steps (Part 2 of 2) You are looking to price your product but are unsure of how to do it. Through this second part of my article series, I will share with you the final 4 steps that you must follow to create a robust pricing program for your product.
This is the second and the final article in the series where I am telling you about how to price your product better. Read the first part here: How to…
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What are the different types of Retailers? (Part 1 of 2) A retailer is the customer touch point for various companies. And that's why the retailer proves to be a crucial part of the brand perception that the customers have. Let us have a look at what are the different types of retailers that are there.
Retail Management is an integral part of Marketing. And I am not saying it just for the sake of it. If you begin to think of any business that operates…
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How to Price your Product better in 8 Steps (Part 1 of 2) You want to price a product but are unsure of how to do it confidently. Pricing is one of the most crucial decision as it captures the value from your customers. Here, I present to you first 4 of the 8 steps that will ensure you cover all bases while pricing.
I can say it with a good level of confidence that how to price your product, how to determine the selling price will remain really common marketing doubts, forever. Don’t…
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