How to Price your Product better in 8 Steps (Part 1 of 2) You want to price a product but are unsure of how to do it confidently. Pricing is one of the most crucial decision as it captures the value from your customers. Here, I present to you first 4 of the 8 steps that will ensure you cover all bases while pricing.
I can say it with a good level of confidence that how to price your product, how to determine the selling price will remain really common marketing doubts, forever. Don’t…
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The Easiest of all Sales Forecasting Methods As a marketing person it is crucial for you to be able to forecast sales. Sales forecasting is a marketer's job than it is of the salesperson's. In this article, not only will I explain to you why is it like that, I will also share with you one of the easiest sales forecasting methods.
I had established this in one of my earlier articles and I say it here again. This argument will form the basis of why you would need to learn any…
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How to Price your Product – The Fundamentals Are you working on a product or a classroom assignment and are wondering how to price your product. In this article, I give to you three fundamental principles based on which you can create rock solid pricing strategies and avoid the pricing traps.
During my work experience at an ed-tech company in Delhi, I was working alongside quite a few product managers. My boss himself was a product manager of a larger portfolio…
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The Lazy Man’s Guide to Marketing Metrics [Infographic] How do you measure the implications of your marketing decisions? There are marketers who hate numbers. But, it is important to realize that marketing metrics ease decision making and prove their success. In this article, I share with you an infographic listing the important marketing metrics.
Marketing metrics are numbers. And Numbers are great. With them, we find a way to count, measure and compare things and phenomena. In my MBA journey, I came across another…
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How to market and sell condoms or anything taboo We all have shied away from watching those condom commercials on the television. Most of us skip those ads. And if we are skipping them, who is really watching them? Is there something more that the best condom brands need to do in their marketing. In this article I explain to you how you can market any taboo product.
There is a certain prelude to this topic of sheaths that I chose to tell you about today. The prelude is about how the best condom brands came into the…
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