Linear Regression is inaccurate and misleading! Here’s why The first thing we learn in predictive modeling is linear regression. Linear Regression comes across as a potent tool to predict but is it a reliable model with real world data. Turns out that it is not. In this post I will take you through the Sales data set to demonstrate this fallacy.

There is something about predictions that fascinates us. Those who have even a little bit of familiarity with statistics would know that Linear Regression is probably the first thing you…

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How to do (accurate) sales forecasting – using Excel and SPSS In this series of articles, I will take you through the complete process of doing sales forecasting using Excel and SPSS. This first article of the series takes you through the basics of sales forecasting and its importance. Also, get the free excel which I will be using for the analysis.

Sales forecasting is only for salesmen.   Is it? If you believe in that, then let me tell you that is incorrect. The fact is, selling is the responsibility of…

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Use Psychographic Segmentation to make someone fall in love with you Believe it or not. In this article I will take you through how you can find the people you are going to have a really high chance of making them fall in love with you. Marketers like you call it Psychographic Segmentation. Further, I take the example of Facebook Ads to explain how Facebook plays the perfect matchmaker game.

Would you really want to know a better use of Psychographic segmentation than this? I don’t think so. This article is probably 7 months late or 5 months in advance…

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The BCG Matrix – What is it and how to use it In this article, I explain the BCG Matrix with an example of the IIM Udaipur alumnus and serial entrepreneur, Angad Abrol. Along with that I share how the BCG Matrix can be used in digital marketing quite intuitively using my personal example of Facebook advertising

I had started off with a series in which I plan to cover the most important frameworks that a marketing strategist should know. I covered the Ansoff Matrix before this…

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Commodification – Paying for what was for free With examples of Airbnb, Evian, Carbon Credits and Nestle, I discuss what is commodification and what is in it for marketers

There is a compelling reason that makes me write a post about Commodification. And the reason came from a discussion I was having with a colleague from my last company….

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