The Ansoff Matrix – identify your next growth strategy When you are seeking business growth, should you create new products or venture into a new market. Or, do both? The Ansoff Matrix helps you take that decision for your business growth

I was thrilled when one of my friends at my B-school shared my article about the Amazon Ace Case Study on his LinkedIn along with a really appreciative post. It…

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Why Marketers make the best CEOs

If you have not yet heard, Indra Nooyi – PepsiCo’s first female CEO, is stepping down. Indra Nooyi is set to step down from her role as the Pepsi CEO…

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5 Key Insights for awesome Pricing Strategies

Have you bought anything lately? Maybe a trendy new mobile phone, a chic piece of clothing, some food or coffee perhaps? Chances are that you have because as consumers, we…

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Results! Super Heuristics Marketing Quiz Zero

There is only so much that you can learn while reading about Marketing. I doubt if there is anything such as a ‘theoretical marketer’. However, what lies at the beginning…

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Price Positioning – Why my expensive Fossil is better than your Fastrack

We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…

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