Why Edible Cutlery will never sell until you do this The edible cutlery problem is three problems in one, and pricing is not one of them. The positioning problem, the consumer behavior problem and the nomenclature problem. In this article I discuss way to solve these problems and make the product a success.
“You don’t need a silver fork to eat good food” But I say, you don’t even need food now if all of you have is this fork. Breaking the norms…
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Yes Bank Transformation – BookMyShow Case Study (2018) With only a few days left for the finally submission of the Yes Bank case study, I bring to you key insights for the BookMyShow case study.
AI, IOT, Machine Learning are the buzzwords today. Attend any discussion, take any tech or digital lecture at the B-School, and you will find everyone discussing about these fancy jargons….
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Branding and Love Marriages have more in common than you think Love marriages start with an early commitment, years before the actual marriage. Branding, in the same way, creates customers much before the person actually pays and becomes a customer.
If I tell you, selling isn’t important but branding is, what would you make of it? You walk up to the store to buy chili sauce. You have three different…
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Yes Bank Transformation – Microsoft Case Study (2018) Are you participating in the Yes Bank Transformation challenge? Here are some key insights for the Microsoft case study that may help you deliver a winning solution
The Yes Bank Transformation Series is one of the most prestigious Case Study challenges across India’s B-Schools. This year, they have partnered with both established corporations like Microsoft, new but…
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The Ansoff Matrix – identify your next growth strategy When you are seeking business growth, should you create new products or venture into a new market. Or, do both? The Ansoff Matrix helps you take that decision for your business growth
I was thrilled when one of my friends at my B-school shared my article about the Amazon Ace Case Study on his LinkedIn along with a really appreciative post. It…
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