The Ansoff Matrix – identify your next growth strategy When you are seeking business growth, should you create new products or venture into a new market. Or, do both? The Ansoff Matrix helps you take that decision for your business growth
I was thrilled when one of my friends at my B-school shared my article about the Amazon Ace Case Study on his LinkedIn along with a really appreciative post. It…
Read more »Why Marketers make the best CEOs
If you have not yet heard, Indra Nooyi – PepsiCo’s first female CEO, is stepping down. Indra Nooyi is set to step down from her role as the Pepsi CEO…
Read more »5 Key Insights for awesome Pricing Strategies
Have you bought anything lately? Maybe a trendy new mobile phone, a chic piece of clothing, some food or coffee perhaps? Chances are that you have because as consumers, we…
Read more »Results! Super Heuristics Marketing Quiz Zero
There is only so much that you can learn while reading about Marketing. I doubt if there is anything such as a ‘theoretical marketer’. However, what lies at the beginning…
Read more »Price Positioning – Why my expensive Fossil is better than your Fastrack
We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…
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