Why Marketers make the best CEOs
If you have not yet heard, Indra Nooyi – PepsiCo’s first female CEO, is stepping down. Indra Nooyi is set to step down from her role as the Pepsi CEO…
Read more »
5 Key Insights for awesome Pricing Strategies
Have you bought anything lately? Maybe a trendy new mobile phone, a chic piece of clothing, some food or coffee perhaps? Chances are that you have because as consumers, we…
Read more »
Results! Super Heuristics Marketing Quiz Zero
There is only so much that you can learn while reading about Marketing. I doubt if there is anything such as a ‘theoretical marketer’. However, what lies at the beginning…
Read more »
Price Positioning – Why my expensive Fossil is better than your Fastrack
We live in an interesting time, you and me. We live in a time when you can spend over ₹ 150 on a cup of coffee, over ₹ 4000 on…
Read more »
How to Analyse Marketing Case Studies [FREE E-Book]
Let no man ever contemplate an act ill-conceived and ill-considered, ill-done without proper scrutiny. Inspect a matter with utmost care before reaching conclusions and rushing into actions; else, bitter remorse…
Read more »