What Hotstar and other brands can teach us about Positioning and Differentiation?

The world is a museum of products. Everything that you see around you, right from the phones or laptops you may be reading this on, to the pen and notebook…

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Porter's Five Forces Using Apple iPod

Deciphering Porter’s Five Forces with the help of Apple iPod

Businesses are not run in isolation. A business is comparable to a living creature that breathes and lives its own life. A business is a part of a subset which…

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Product Differentiation

Product Differentiation is the Secret Ingredient (Pepsi vs. Coca-Cola) In this article, I will be telling you about product differentiation using the example of Pepsi and Coca-Cola.

I am fighting out a case for Product Differentiation. I can’t stress over the fact about how it matters the most when you look at marketing from any perspective, the…

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Basic Statistics for Data Science

As an aspiring data scientist data is got to be your best friend. There are all kinds of data that you will encounter and probably already do encounter in your…

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10 Market Segmentation Mistakes you don’t know you are making (Updated)

Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…

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