Commodification – Paying for what was for free With examples of Airbnb, Evian, Carbon Credits and Nestle, I discuss what is commodification and what is in it for marketers
There is a compelling reason that makes me write a post about Commodification. And the reason came from a discussion I was having with a colleague from my last company….
Read more »
Why Edible Cutlery will never sell until you do this The edible cutlery problem is three problems in one, and pricing is not one of them. The positioning problem, the consumer behavior problem and the nomenclature problem. In this article I discuss way to solve these problems and make the product a success.
“You don’t need a silver fork to eat good food” But I say, you don’t even need food now if all of you have is this fork. Breaking the norms…
Read more »
Yes Bank Transformation – BookMyShow Case Study (2018) With only a few days left for the finally submission of the Yes Bank case study, I bring to you key insights for the BookMyShow case study.
AI, IOT, Machine Learning are the buzzwords today. Attend any discussion, take any tech or digital lecture at the B-School, and you will find everyone discussing about these fancy jargons….
Read more »
Branding and Love Marriages have more in common than you think Love marriages start with an early commitment, years before the actual marriage. Branding, in the same way, creates customers much before the person actually pays and becomes a customer.
If I tell you, selling isn’t important but branding is, what would you make of it? You walk up to the store to buy chili sauce. You have three different…
Read more »
Yes Bank Transformation – Microsoft Case Study (2018) Are you participating in the Yes Bank Transformation challenge? Here are some key insights for the Microsoft case study that may help you deliver a winning solution
The Yes Bank Transformation Series is one of the most prestigious Case Study challenges across India’s B-Schools. This year, they have partnered with both established corporations like Microsoft, new but…
Read more »