Must Have New-age Skills for Marketing Are you looking for jobs in marketing and analytics, and not sure how to learn the necessary skills for marketing? Read on to understand latest trends in marketing and analytics and tips to land yourself the dream marketing job.
Entering the job market is a difficult phase in our careers. But, right skills for marketing under the hood are like a compass to easily navigate the arduous journey. Today,…
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Understanding Place in Marketing Mix The role of place in 4Ps of marketing will help appreciate the importance of place in the availability of a product in the consumer’s market. Based on different properties of products, variations in the core distribution mix of place is observed. FMCG products tend to be consumed faster, and hence shorter distribution channels are managed. However, non-perishables typically result from long-winded supply chains.
You might have the perfect product that will satisfy your customers’ need and offer high value. But unless you don’t have a process to make the product available for purchase…
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Understanding Product in Marketing Mix The 7Ps of marketing was one of the first marketing concepts taught to us at B-school. But, you'll be surprised to know that the importance of product in marketing mix can never be underestimated since it is a challenging concept to master even for experienced marketers. Read on to learn in depth about product in marketing mix along with lots of real-life examples of various ideas around the 'Product' concept.
Product in marketing mix is the most fundamental topic we all learn and 4Ps of marketing is one of the first frameworks taught in the vast domain. In fact, the…
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One Plus Marketing Strategies – 9 Big Takeaways OnePlus is a brand that has taken the market by storm. The OnePlus marketing strategy comes across as a great case study on how a great product coupled with innovative marketing can help a brand capture big market share and win the hearts of the customers.
If I were to name a phone brand that rose from zero to becoming one of the major brands in Asian countries within a very short period, then the name…
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4Ps of Marketing (Marketing Mix with Examples) The 4Ps of Marketing or the Marketing Mix is one of the most basic concepts taught in Marketing. At the same time, it makes up for an extremely large part of a successful marketing plan. The fact is, the 4Ps of Marketing are really important because they, together, form the marketing strategy of your company. Let me tell you more about it.
Marketing mix – the 4Ps of marketing can never be overestimated when it comes to determining the success or failure of a marketing campaign.In this article, I will explain to…
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