Segmentation, Targeting and Positioning (STP) in Marketing

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Segmentation, Targeting and Positioning (STP) are the first steps in Marketing. When you are looking to create a marketing plan or any marketing strategy, STP is the place to begin. This video is from the sought-after Five Steps Ahead course of Super Heuristics created by Darpan Saxena.

Join Five Steps Ahead here.

Five Steps Ahead is a course that, truly, puts you five steps ahead of your peers who are starting out with you. In this course, you will learn about our 5-step ‘BASIC’ framework, which is an elaborate strategy of what to learn in marketing, and how to learn it. These five steps of our framework will take you from being an enthusiastic beginner in the field of marketing to being someone who is ready to take charge of his/her career right away and build a brand out of himself/herself.

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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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