Content Marketing Research and Modelling a Plan

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The first step to failure is when you start without a plan. If you want to take advantage of the power of content, it is important to research you customer and industry well and chalk out a plan. This video will help you do just that!

Watch as Darpan Saxena along with Sunaiyna Varma (BMS, Shaheed Sukhdev College of Business Studies, DU) help you plan out your journey in one of the most fundamental branch of Digital Marketing in our series called ‘DigiSnacks’.

Read our Blog on Understanding Inbound and Outbound Marketing Strategies.

Also, if you are an MBA aspirant or in general someone who would like to take hold of one’s personality and ace B-School Interviews with confidence, get hold of our FREE Self Brand Journal.

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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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