Difference Between Market Research and Market Analysis [Detailed] It is common (and generally pardonable) to not identify the difference between Market Research and Market Analysis. However, it will be inappropriate to consider them as the same. Let us comprehend the differences between the two.

I recently wrote an article on How to Become a Market Research Analyst. After that, I had a lot of people writing in, asking me about something which I thought…

Read more »

How to Create a Marketing Plan: The Analysis

You are reading the Part 1 of my series of articles on creating a marketing plan. Any business project has to be divided into different stages. More importantly, there needs…

Read more »
Secondary Market Research

How to do insightful Secondary Market Research?

In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…

Read more »
Competitor-Analysis-Workbook-Super-Heuristics

The Ultimate Competitor Analysis Workbook [Free Download]

Are you doing a Competitor Analysis for your company that is complete in the truest sense? Chances are that you are missing out on a few key points that could…

Read more »