What is the Difference Between Market Research and Market Analysis? It is common (and generally pardonable) to use these two terms interchangeably. However, it will be inappropriate to consider them as the same thing. In this article, I will share with you all the differences.

I recently wrote an article on How to Become a Market Research Analyst. After that, I had a lot of people writing in, asking me about something which I thought…

Read more »

5 Secondary Market Research Tools and Techniques

Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…

Read more »
Secondary Market Research

How to do insightful Secondary Market Research?

In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…

Read more »
Competitor-Analysis-Workbook-Super-Heuristics

The Ultimate Competitor Analysis Workbook [Free Download]

Are you doing a Competitor Analysis for your company that is complete in the truest sense? Chances are that you are missing out on a few key points that could…

Read more »
Types of Market Research

What types of Primary Market Research study should I use?

This first article in the Rock your Internship series aims at giving a perspective to students and professionals looking to do a market research study at their organizations. Which types…

Read more »