Darpan Saxena
Education
Master of Business Administration (MBA)
Bachelor of Technology (B.Tech. ECE)
Work Experience
Product Head (MBA Plus)
Management Consultant
Management Intern
Engineering Intern
Posts by Darpan Saxena
Understanding Product Life Cycle of Apple iPhone [E-Book] In this article, with the example of the Apple iPhone, I will explain its product life cycle. The various stages have certain characteristics and I shall be sharing them here. Along with that, I will also share some marketing strategies that you can use in every stage through my e-book.
In this article, I will be telling you about the product life cycle of an Apple iPhone. I will also be sharing with you a product life cycle of an…
Read more »
But really, what does Marketing mean? For a start, Marketing is not the same as Advertising. In this article, I give a step-by-step description of what is Marketing. What is its definition and what are the things you should know as a Marketing enthusiast.
So, what does marketing mean?You could ask this question to any marketing practitioner or to any CMO, you are likely to never hear the same definition of marketing being repeated…
Read more »
How to Create a Marketing Plan: The Strategy
I shall continue this article from where I had left in Part 1 of this series on creating a Marketing Plan. In the previous piece, I talked about how any…
Read more »
How to Create a Marketing Plan: The Analysis
You are reading the Part 1 of my series of articles on creating a marketing plan. Any business project has to be divided into different stages. More importantly, there needs…
Read more »
How SAP HANA helped the Kolkata Knight Riders to Clinch IPL 7!
Over the past few years, the buzz around the terms analytics and marketing analytics has increased significantly. Companies are talking about it, brands want to use it, and marketers want…
Read more »
How I got my blog posts on page 1 of Google (in 2 weeks)
July 2018 Update – Google has changed the name of Google Adwords and all the other google ad properties to ‘Google Ads’. In this post, I will be telling you…
Read more »
Deciphering Porter’s Five Forces with the help of Apple iPod
Businesses are not run in isolation. A business is comparable to a living creature that breathes and lives its own life. A business is a part of a subset which…
Read more »
Product Differentiation is the Secret Ingredient (Pepsi vs. Coca-Cola) In this article, I will be telling you about product differentiation using the example of Pepsi and Coca-Cola.
I am fighting out a case for Product Differentiation. I can’t stress over the fact about how it matters the most when you look at marketing from any perspective, the…
Read more »
10 Market Segmentation Mistakes you don’t know you are making (Updated)
Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…
Read more »
The Positioning Formula: What is Positioning? (The Viagra example)
I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…
Read more »
5 Secondary Market Research Tools and Techniques
Over the last few blog posts, I have written quite a lot about different facets of market research. While I described both primary research and secondary research, it is a…
Read more »
How to do insightful Secondary Market Research?
In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…
Read more »