Tanisha Mahajan

IIM Rohtak | NIT Srinagar

Tanisha is an MBA student at the Indian Institute of Management (IIM) Rohtak. and has completed her B.E in Chemical engineering from the National Institute of Technology (NIT), Srinagar. A marketing enthusiast at heart, her favorite subjects at IIM Rohtak are (obviously) marketing management and data analytics. She is curious all the time, loves to cook, and aims to start her own start-up in the food industry. She also loves to read magical realism. To contact her, drop a message on LinkedIn.

Education

IIM Rohtak
Master of Business Administration (MBA)

NIT Srinagar
Bachelor of Technology (B.Tech)

Work Experience

IIT Delhi
Project Intern

Posts by Tanisha Mahajan

Strategy

What is a Balanced Scorecard Approach, and How Can You Use it? We all grew up listening to-Excess of Everything is Bad, and Moderation is the key to a Healthy Lifestyle. Ever wondered how firms maintain their balance and keep a check on their appetite? We will find this out in the article and will try to find the key to the balance aspired by firms of all sizes and shapes.

January 15, 2021 8 Min Read

It’s a great saying in business management by Peter Drucker “Anything which cannot be Measured, cannot be Managed”.If I tell you this particular firm’s performance is good, will you take…

Marketing 101

BCG Matrix of ITC Ltd [Detailed] Ever wondered how firms make their Major Decisions? What new Products to launch? Whether to launch new Products at all? To go ahead with the existing Product Profiles? What brands to discontinue and when? These are some of the most critical questions for a firm, but who answers them? Let's find out how in this article for the brand which is loved by many- ITC Ltd.

January 5, 2021 10 Min Read

Imagine a firm that deals in ten different businesses. These ten businesses have ten more divisions under them, and each division has 10 brands under them. The firm is dealing…