Posts by Tanisha Mahajan
What is a Balanced Scorecard Approach, and How Can You Use it? We all grew up listening to-Excess of Everything is Bad, and Moderation is the key to a Healthy Lifestyle. Ever wondered how firms maintain their balance and keep a check on their appetite? We will find this out in the article and will try to find the key to the balance aspired by firms of all sizes and shapes.
It’s a great saying in business management by Peter Drucker “Anything which cannot be Measured, cannot be Managed”.If I tell you this particular firm’s performance is good, will you take…Read more »
BCG Matrix of ITC Ltd [Detailed] Ever wondered how firms make their Major Decisions? What new Products to launch? Whether to launch new Products at all? To go ahead with the existing Product Profiles? What brands to discontinue and when? These are some of the most critical questions for a firm, but who answers them? Let's find out how in this article for the brand which is loved by many- ITC Ltd.
Imagine a firm that deals in ten different businesses. These ten businesses have ten more divisions under them, and each division has 10 brands under them. The firm is dealing…Read more »