Posts by Vidushi Verma

Developing a new market offering

Developing a New Market Offering [A Use-Case] Have you ever wondered how the products and services are designed from scratch? You must be thinking – From where to start? What to do? There are a lot of factors that a marketer needs to consider while developing a new market offering. But don't worry if you have no idea, this article will give you a basic understanding of how do you develop a new product offering.

As a marketing student, you have always been taught STP, 4Ps of marketing, branding, digital marketing etc. But apart from these, there is another area very important to every marketer….

Read more »
Communication mix elements

Understanding the Communication Mix Most of the marketing articles and theories talk about finding that right marketing mix for your product. Still, that amazing strategy will go in vain if you don't understand how to communicate that to your consumers. But why? Why is it essential for you, as a B-school student, to understand the mechanics of communications mix and its various elements? Read this article to know why!

After giving the B-schools’ interviews, you must have realised how important is it to prepare a spot-on answer that is a perfect mix of your superior qualities and past experiences…

Read more »
Factors affecting consumer behaviour

Factors Affecting Consumer Behaviour Have you ever thought that why do you purchase a certain kind of products? Why do you prefer specific brands over others? All of these things depend upon consumer behaviour. As future marketers, you have to analyse consumer behaviour. Before that, you need to know the factors affecting consumer behaviour. Read this article to have a clear idea about these.

Today’s consumer changes his habits and preferences very frequently. Marketers need to understand its consumers’ nerve to offer them precisely what they want. The marketers should know how the consumers…

Read more »
Budgeting Methods in Marketing

Budgeting Methods in Marketing and Advertising Have you ever wondered how you will manage the huge funds required for your fantastic advertising campaign? Most of the Marketing Professionals are required to do Budgeting on a regular basis. Yet, most of the Marketing Students are not aware of it. Don't worry; this article will give you a glimpse of Budgeting Methods in Marketing!

In our marketing classes, we weren’t taught Budgeting in Great Detail. This forces us to think whether budgeting is an essential part of marketing or not! To your surprise, budgeting…

Read more »
Accounting for Marketers

Introduction to Accounting for Marketers Most of the MBA students find their way towards marketing just because finance is not their cup of tea! Then why am I even talking about accounting for marketers? Why do you, as future marketers and CMOs, need even to know accounting? How does accounting relate to marketing? Read this article to understand why and to learn the basics of accounting for marketers!

There exists an inevitable relationship between marketing and accounting. Marketers have been using accounting for a very long time.Even one of the components of the marketing mix, pricing, is decided…

Read more »