Do This Before Your MBA Placement Preparation – Back-Hacking MBA Placements MBA placement preparation needs to begin with proper goal setting. However, which companies to target and what skills to acquire isn't easy to determine. Therefore, watch this video on back-hacking the MBA placements.

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When you are thinking about your MBA placement preparation, the first and the most obvious thing that you need to do is to fix a goal for yourself. MBA students often ignore this and go for a “we’ll take what comes to us” approach. And if that is going to be the approach then surely you will tend to be dissatisfied with your results.

A set of MBA students might say that even if we were to put in a conscious effort of finalizing the goal – then how to do it?

It is for this reason that I developed this method of Back-Hacking the MBA placements. Trust me, this is the first thing that you need to do when you begin your MBA placement preparation.

In this simple 3 step approach that is borrowed from one of the most basic concepts of Marketing, i.e., STP, you will understand how to decide your target audience (i.e., your target companies) and how to find out the skills that will be the key differentiators for you.

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I am Darpan Saxena, an MBA from the Indian Institute of Management (IIM), Udaipur, and I am on a mission to help 1,00,000 MBAs get the best career outcomes through knowledge and digital skills without depending on their B-school or Placements.


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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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