Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning Machine Learning which can lend a helping hand to your Marketing education then Linear Regression is the topic to get started with.
You as a marketer know that Machine Learning and Data Science have a significant impact on the decision making process in the field of Marketing. In the field of Marketing, Marketing Analytics helps in giving conclusive reasoning for most of the things, which for years and years has run on the golden gut of marketers.
Therefore, if you are willing to get started with Machine Learning or Marketing Analytics, Linear Regression is the place to begin. I assure you that after this discussion, Linear Regression, as a concept will be crystal clear to you.