What exactly is the Philip Kotler Award won by PM Modi? If you are wondering what is the Philip Kotler award and who is Prof. Philip Kotler then here are the complete details that you need to know. PM Narendra Modi has received this award in January 2019.
You would have heard it in the news that the Indian Prime Minister Mr. Narendra Modi has received the first ever Philip Kotler Award. And you would be wondering what…
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Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.
What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…
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“This Airline is So Going to Shut Down!” – A Strategy Faux Pas In this article, I take the example of an airline's poor execution of its strategy and what it tells about the importance of strategy implementation. Further, I talk about the reason why strategy implementation is tougher than strategy formulation.
This article and an experience that I will share here will help you explain why strategy implementation is more difficult than strategy formulation. “If you were to make me a…
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Core Competency Framework – Why Starbucks wants to be your ‘third place’ Starbucks wants to be your 'third place' after your home and workplace. They do everything to make this promise come true. But why don't they promise you, so vehemently, about serving you the best coffee in the world. The Core Competency Framework will help us find out.
Starbucks makes for a great example of a good marketing strategy. But what makes a good marketing strategy really good is something that you need to understand. After writing the…
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Love Horlicks? Thank Hindustan Unilever for your next pack Hindustan Unilever has merged with GlaxoSmithKline's Consumer Healthcare business. I have been following this development lately and here's my take on it. What it means for both the companies and how are they positioned after this merger.
The Big News of last Week – Hindustan Unilever GSK Merger. Early this month, Hindustan Unilever merged with GlaxoSmithKline’s Consumer Healthcare India business in a move that will see the…
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