The Curious Case of Consumer Analytics at Target Retail
The customer is the King has been the motto of businesses all over the world for as long as we can remember. In order to make consumer experiences better, businesses…
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Understanding Product Life Cycle of Apple iPhone [E-Book] In this article, with the example of the Apple iPhone, I will explain its product life cycle. The various stages have certain characteristics and I shall be sharing them here. Along with that, I will also share some marketing strategies that you can use in every stage through my e-book.
In this article, I will be telling you about the product life cycle of an Apple iPhone. I will also be sharing with you a product life cycle of an…
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But really, what does Marketing mean? For a start, Marketing is not the same as Advertising. In this article, I give a step-by-step description of what is Marketing. What is its definition and what are the things you should know as a Marketing enthusiast.
So, what does marketing mean?You could ask this question to any marketing practitioner or to any CMO, you are likely to never hear the same definition of marketing being repeated…
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How to Create a Marketing Plan: The Strategy
I shall continue this article from where I had left in Part 1 of this series on creating a Marketing Plan. In the previous piece, I talked about how any…
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How to Create a Marketing Plan: The Analysis
You are reading the Part 1 of my series of articles on creating a marketing plan. Any business project has to be divided into different stages. More importantly, there needs…
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