Secondary Market Research

How to do insightful Secondary Market Research?

In the previous post of the Rock Your Internship series, I discussed an extremely important point of discussion among students and new practitioners that what is the Difference between Market…

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Competitor-Analysis-Workbook-Super-Heuristics

The Ultimate Competitor Analysis Workbook [Free Download]

Are you doing a Competitor Analysis for your company that is complete in the truest sense? Chances are that you are missing out on a few key points that could…

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Types of Market Research

What types of Primary Market Research study should I use?

This first article in the Rock your Internship series aims at giving a perspective to students and professionals looking to do a market research study at their organizations. Which types…

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Competitive Advantage in business

Competitive Advantage – the Messi of your Business

The article describes how competitive advantage sets a company apart from its competitors. This helps in delivering unique value to its customers. The two types of competitive advantage – cost…

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Steps of Strategic Management

Strategic Management defined in three simple words

The purpose of strategic management is to create opportunities and succeed at them. The article simplifies Strategic Management in three simple words. Beyond this idea, the article further discusses the…

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