How SAP HANA helped the Kolkata Knight Riders to Clinch IPL 7!
Over the past few years, the buzz around the terms analytics and marketing analytics has increased significantly. Companies are talking about it, brands want to use it, and marketers want…
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Does your personality resonate with your favourite brands?
What makes us like brands? Why do we love certain brands, and dislike the others? When it comes to buying something, how do we make a decision to pick one…
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How I got my blog posts on page 1 of Google (in 2 weeks)
July 2018 Update – Google has changed the name of Google Adwords and all the other google ad properties to ‘Google Ads’. In this post, I will be telling you…
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What Hotstar and other brands can teach us about Positioning and Differentiation?
The world is a museum of products. Everything that you see around you, right from the phones or laptops you may be reading this on, to the pen and notebook…
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Deciphering Porter’s Five Forces with the help of Apple iPod
Businesses are not run in isolation. A business is comparable to a living creature that breathes and lives its own life. A business is a part of a subset which…
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