What are Inbound and Outbound Marketing Strategies?

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You would have heard about Inbound and Outbound Marketing Strategies and would have wondered what exactly are these? When it comes to Digital Marketing, understanding what are the Inbound and Outbound Marketing Strategies forms the basis of everything else that you will learn.

Especially, as an MBA and a business leader, you need to understand the difference between Inbound and Outbound Marketing strategies to navigate your marketing planning initiatives.

Watch as Krati Pandey (MBA, IIFT Kolkata) helps you initiate your journey in Digital Marketing in our series called ‘DigiSnacks’.

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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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