If you have wondered that what is that one exact statement which defines marketing but haven’t been able to find it yet, then this first chapter will give you exact clarity of What is Marketing.
You are beginning your journey to learn Marketing and Digital skills in a simple and easy to understand manner using examples. And, therefore, the first thing for you to understand should be that what is Marketing? and what is the definition of Marketing?
When you start studying Marketing at a business school, I am sure that you would have come across the Marketing Management book by Philip Kotler and Kevin Lane Keller.
In the book, Kotler and Keller give a suggestive phrase that defines marketing – ‘meeting needs profitably’. This is enough to build upon.
Kotler and Keller suggest that Marketing is about identifying, anticipating and satisfying customer needs profitably.
And that is exactly what I discuss in the video.
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I am Darpan Saxena, an MBA from the Indian Institute of Management (IIM), Udaipur, and I am on a mission to help 1,00,000 MBAs get the best career outcomes through knowledge and digital skills without depending on their B-school or Placements.