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You want to learn what is Marketing Analytics. You are most likely a marketer, an MBA student, or just someone who is curious to know about what exactly is Marketing Analytics.
Marketing Analytics is not different from Marketing in any regard. Marketing Analytics is the field of taking marketing decisions with the help of data. This video will serve as an introduction to Marketing Analytics. This is the first video of my video series on Marketing Analytics. So make sure that you watch all the videos.
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