Content Marketing Introduction and Concepts

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Working as Marketers in your career ahead, most part of your job would require you to help your target consumer to understand how your product or service will add value to their lives. This video will help you realize the power of content in marketing in order to achieve that and ultimately drive profitable customer acquisition and retention.

Watch as Darpan Saxena helps you initiate your journey in one of the most fundamental branch of Digital Marketing in our series called ‘DigiSnacks’.

Read our Blog on Understanding Inbound and Outbound Marketing Strategies:

Also, if you are an MBA aspirant or in general someone who would like to take hold of one’s personality and ace B-School Interviews with confidence, get hold of our FREE Self Brand Journal.

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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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