How to Answer Tough B-school Interview Questions (Part 2) If you are really scared about some of the questions that you think can expose you in a MBA interview, this article is for you. This is the second part of my article on How to Answer Tough Interview Questions. Let's answer some tough questions.

Since the time I published the first installment of this article, How to Answer Tough Interview Questions (Part 1), I have been overwhelmed by the emails that I have been…

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Five Steps Ahead – Proven Strategies to Build Your Marketing Career – Course Introduction

To turn your passion for marketing into skills, success, and leadership, it is required that you have a clear understanding of what the journey entails and what steps you need…

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Factors affecting consumer behaviour

Factors Affecting Consumer Behaviour Have you ever thought that why do you purchase a certain kind of products? Why do you prefer specific brands over others? All of these things depend upon consumer behaviour. As future marketers, you have to analyse consumer behaviour. Before that, you need to know the factors affecting consumer behaviour. Read this article to have a clear idea about these.

Today’s consumer changes his habits and preferences very frequently. Marketers need to understand its consumers’ nerve to offer them precisely what they want. The marketers should know how the consumers…

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How to Answer Tough B-school Interview Questions (Part 1) Are there many questions that you think can ruin your interview? Surprisingly, most of these will be the most basic yet deep HR questions. But, those are not HR questions. I call them Marketing questions. So in this article, I will share with you how you can market yourself better and make these tough questions simpler.

Are you appearing for your B-school interviews really soon? You’ve prepared well but still aren’t sure how to answer tough interview questions?That’s so common!You thought the common HR questions were…

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exploratory research in marketing

Understanding Exploratory Research in Marketing Whenever we start something new, the first step is always the hardest. It is so new to you that you are always afraid you might miss out on something and fail. Imagine when you embark on a journey to find solutions, the first step is the hardest. Several questions run through your mind- What to ask? How to ask? Whom to ask? If it's so hard, how marketers take their first step in finding the answers to the complex market problems? Let's find out.

You as marketers must have at one point or other answered a question by saying, “I will conduct a market research and find out”. It’s so cliché yet the fundamental…

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