Segmentation and Targeting Success story at BMW In 2001, BMW came up with a video marketing campaign that was not targetted at any of its customer segments. It was targeted at another segment, not the customers of BMW. Find out who did BMW really target?
The BMW Market Segmentation story is one of the finest that marketers look up to. And that’s because BMW has been able to target multiple segments at one time. But…Read more »
The Complete Guide on How to Become a Market Research Analyst If you want to have an illustrious career as a Market Research Analyst after MBA then here is your guide. In this article, I will tell you step-by-step how to become a Market Research Analyst.
Are you wondering how to become a Market Research Analyst right after MBA? Or you might want to become a Business Analyst in a large multinational. I received a…Read more »
What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.
In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based…Read more »
What exactly is the Philip Kotler Award won by PM Modi? If you are wondering what is the Philip Kotler award and who is Prof. Philip Kotler then here are the complete details that you need to know. PM Narendra Modi has received this award in January 2019.
You would have heard it in the news that the Indian Prime Minister Mr. Narendra Modi has received the first ever Philip Kotler Award. And you would be wondering what…Read more »
Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.
What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…Read more »