Understanding Inbound and Outbound Marketing Strategies Having a goal in mind is essential but having the right strategy to achieve those goals is what leads to success. Marketers are the most customer friendly beings on the planet with two simple goals- Understand the customer and let the customer understand the firm. In this article let’s develop our understanding on the two broad categories of strategies used by marketers to do that- Inbound and Outbound Marketing Strategies.
wake up in the morning and first thing you do is pick up you phone to check what’s gone down in the few hours you were asleep. You check your…
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Budgeting Methods in Marketing and Advertising Have you ever wondered how you will manage the huge funds required for your fantastic advertising campaign? Most of the Marketing Professionals are required to do Budgeting on a regular basis. Yet, most of the Marketing Students are not aware of it. Don't worry; this article will give you a glimpse of Budgeting Methods in Marketing!
In our marketing classes, we weren’t taught Budgeting in Great Detail. This forces us to think whether budgeting is an essential part of marketing or not! To your surprise, budgeting…
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Luxury Marketing and Luxury Marketing Strategies What is luxury marketing? What are the strategies of marketing luxury products? Stuck with an academic project that demands you to understand luxury marketing? Read on to understand all that is to know about luxury marketing with some interesting examples.
“Luxury brands don’t sell products, they sell dreams…” -CMO, Cadillac. You might have heard about luxury products. You might have even dreamt of owning them. But right now, you are…
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Marketing Analytics Using Excel [Simplified] Excel is the most versatile tool used in the industry as of now. It has been with us since the 1980’s and is still being used as the most fundamental tool for data structuring and analysis. It’s a go-to tool for a person in IT, Finance, HR, Marketing and simply any other department that you can think of. Let’s build some discussion on what value it carries for our beloved marketers.
Excel began to be used as a tool to store and structure data. With time it started being used as an application for small data computations. Today, with various upgradations,…
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What is a Balanced Scorecard Approach, and How Can You Use it? We all grew up listening to-Excess of Everything is Bad, and Moderation is the key to a Healthy Lifestyle. Ever wondered how firms maintain their balance and keep a check on their appetite? We will find this out in the article and will try to find the key to the balance aspired by firms of all sizes and shapes.
It’s a great saying in business management by Peter Drucker “Anything which cannot be Measured, cannot be Managed”.If I tell you this particular firm’s performance is good, will you take…
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