What is Brand Identity Prism? (With Examples) What is Brand Identity Prism? What are the elements of Brand Identity Prism? Read on to know the answers of all these questions and understand Brand Identity Prism through some interesting Examples.
Ever thought if brands have identity? Well, I did not until I came into marketing MBA and started developing this perspective of studying all aspects of a brand. The logo,…
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How to Answer Tough B-school Interview Questions (Part 2) If you are really scared about some of the questions that you think can expose you in a MBA interview, this article is for you. This is the second part of my article on How to Answer Tough Interview Questions. Let's answer some tough questions.
Since the time I published the first installment of this article, How to Answer Tough Interview Questions (Part 1), I have been overwhelmed by the emails that I have been…
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Five Steps Ahead – Proven Strategies to Build Your Marketing Career – Course Introduction
To turn your passion for marketing into skills, success, and leadership, it is required that you have a clear understanding of what the journey entails and what steps you need…
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Factors Affecting Consumer Behaviour Have you ever thought that why do you purchase a certain kind of products? Why do you prefer specific brands over others? All of these things depend upon consumer behaviour. As future marketers, you have to analyse consumer behaviour. Before that, you need to know the factors affecting consumer behaviour. Read this article to have a clear idea about these.
Today’s consumer changes his habits and preferences very frequently. Marketers need to understand its consumers’ nerve to offer them precisely what they want. The marketers should know how the consumers…
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How to Answer Tough B-school Interview Questions (Part 1) Are there many questions that you think can ruin your interview? Surprisingly, most of these will be the most basic yet deep HR questions. But, those are not HR questions. I call them Marketing questions. So in this article, I will share with you how you can market yourself better and make these tough questions simpler.
Are you appearing for your B-school interviews really soon? You’ve prepared well but still aren’t sure how to answer tough interview questions?That’s so common!You thought the common HR questions were…
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