Understanding Exploratory Research in Marketing Whenever we start something new, the first step is always the hardest. It is so new to you that you are always afraid you might miss out on something and fail. Imagine when you embark on a journey to find solutions, the first step is the hardest. Several questions run through your mind- What to ask? How to ask? Whom to ask? If it's so hard, how marketers take their first step in finding the answers to the complex market problems? Let's find out.
You as marketers must have at one point or other answered a question by saying, “I will conduct a market research and find out”. It’s so cliché yet the fundamental…
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Understanding Inbound and Outbound Marketing Strategies Having a goal in mind is essential but having the right strategy to achieve those goals is what leads to success. Marketers are the most customer friendly beings on the planet with two simple goals- Understand the customer and let the customer understand the firm. In this article let’s develop our understanding on the two broad categories of strategies used by marketers to do that- Inbound and Outbound Marketing Strategies.
wake up in the morning and first thing you do is pick up you phone to check what’s gone down in the few hours you were asleep. You check your…
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Budgeting Methods in Marketing and Advertising Have you ever wondered how you will manage the huge funds required for your fantastic advertising campaign? Most of the Marketing Professionals are required to do Budgeting on a regular basis. Yet, most of the Marketing Students are not aware of it. Don't worry; this article will give you a glimpse of Budgeting Methods in Marketing!
In our marketing classes, we weren’t taught Budgeting in Great Detail. This forces us to think whether budgeting is an essential part of marketing or not! To your surprise, budgeting…
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Luxury Marketing and Luxury Marketing Strategies What is luxury marketing? What are the strategies of marketing luxury products? Stuck with an academic project that demands you to understand luxury marketing? Read on to understand all that is to know about luxury marketing with some interesting examples.
“Luxury brands don’t sell products, they sell dreams…” -CMO, Cadillac. You might have heard about luxury products. You might have even dreamt of owning them. But right now, you are…
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Marketing Analytics Using Excel [Simplified] Excel is the most versatile tool used in the industry as of now. It has been with us since the 1980’s and is still being used as the most fundamental tool for data structuring and analysis. It’s a go-to tool for a person in IT, Finance, HR, Marketing and simply any other department that you can think of. Let’s build some discussion on what value it carries for our beloved marketers.
Excel began to be used as a tool to store and structure data. With time it started being used as an application for small data computations. Today, with various upgradations,…
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