‘I don’t know’ – The 3 Magic Words for MBA Interviews Saying 'I don't know' in an MBA admission interview can actually improve your chances of making it through to a great B-school. Surprised? In this article, I will share with you 4 strategies and a psychological hack that will tell you how saying 'I don't know' is one of the better ideas.
The MBA interview season is at its peak and most of you are quite well prepared for them. Yet, the truth is that we are all human beings and not…
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SWOT Analysis of Nestle [Detailed] Nestle is one of the world’s largest food and beverage company with products ranging from global icons to local favourites. In this post, I will be running you through the detailed SWOT analysis of Nestle and will provide unique insights about Nestle.
SWOT analysis is one of the essential marketing analysis tools. It is employed to understand a company’s position in the external environment and its inner capabilities. I will be taking…
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How to Research and Plan for Digital Marketing? [Part-1]
Research and Planning in Digital Marketing is one of the crucial first steps in designing the digital marketing campaign. You could be an MBA looking to create a Digital Marketing…
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Segmentation, Targeting and Positioning (STP) in Marketing
Segmentation, Targeting and Positioning (STP) are the first steps in Marketing. When you are looking to create a marketing plan or any marketing strategy, STP is the place to begin….
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Bottom of Pyramid Marketing [Detailed] It is every Marketer's dream to capture a Huge Market and attain huge profitability. The strategy also, tells us the same things- either have a vast market share or a huge market to cater to. Our marketing lessons seldom touches upon a market which is the largest – The Bottom of the Pyramid. Let's find out more in the article.
We all know no two persons are the same, so in this vast world containing billions of such people marketing to individuals’ needs becomes a challenge. More often than not,…
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