Decoding Consumer Behaviour in India You Know Nothing About The Consumer Behaviour in India is largely driven by the great Indian Middle Class. You would wonder that it is great that you surely belong to the Indian Middle Class and, therefore, you could empathize with them. However, as it turns out you may not be a part of the middle class! Read on to know why you may know nothing about it.
Here’s the thing about the consumer behaviour in India. Its trends and patterns are mostly driven by the Indian Middle Class. The habits of the India Middle Class are truly…
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How to Read MBA Case Studies Quickly The Case Study method, popularized by the Harvard Business School, is a common feature across all B-schools. For you as a marketer and a B-school student, it becomes important to befriend case studies right away. In this discussion, I will reveal important aspects of case studies and how to read MBA case studies quickly and efficiently.
The Case Study Method initially popularized by Harvard Business School is now a dominant feature in the curriculum of all business schools, worldwide. And the fact is they are all…
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Competitive Landscaping – Market Strategy for a Leader Whether you are working to start out a new business or are planning the way forward for an established brand, building a competitive landscape will be a great first step. In this article, I share with you how can you use analytics to build out a good competitive landscape
In a period of less than three years, Reliance Jio completely changed and disrupted the telecom industry. And today it proudly claims the top spot in terms of users. How…
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Linear Regression for Marketing Analytics [Hands-on] If you are thinking about learning Predictive Analytics to improve your marketing efficiency then Linear Regression is the concept to start with. In this discussion, I present to you a step-by-step guide for performing Linear Regression for Marketing Analytics - which is the first topic you should start off with in your Marketing Analytics journey.
Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning…
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Linear Regression for Marketing Analytics
Linear Regression for Marketing Analytics is one of the most powerful and basic concepts to get started in Marketing Analytics with. If you are looking to start off with learning…
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