SWOT Analysis of Patanjali Ayurved [Detailed]

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This SWOT Analysis of Patanjali will help you understand your favorite brand Patanjali much closer. As a marketer, you will be able to understand the brand better through this SWOT Analysis of Patanjali.

Patanjali Ayurveda is the brainchild of Baba Ramdev who is a renowned practitioner of Yoga and the science of Ayurveda in India. The company manufactures its products using the principles of Ayurveda with herbs, minerals, and natural products as its main raw materials.

The main intention of the Patanjali Ayurveda’s inception was establishing the science of Ayurveda in synergy with the latest technology and ancient Vedic wisdom.

The company has diversified into having a wide range of products within the foods and beverages, personal care products, cleaning agents, and ayurvedic medicines.

Some of the most popular products of the company include Patanjali Dant Kanti and Patanjali dairy products such as ghee, cow’s milk, and curd. To understand the success story of a company or a product, SWOT analysis becomes a really important tool for any marketer.

Therefore, let’s get down and understand the SWOT Analysis of Patanjali Ayurveda

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About the Author:

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.
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