Why should MBAs learn digital marketing is an extremely common doubt that most MBAs have. And the fact is, it comes from misconceptions. The biggest of these misconceptions is that MBAs are supposed to lead and not run campaigns.
It’s the greatest myth. Here are the reasons why:
- Most MBAs later on realize that their job role requires them to be hands-on. They probably overestimated their value in the job market and thought they will be sky-dropped as managers and leaders.
- Even if you are sky-dropped as managers and leaders early on (attention top 5 B-school students), you need to have an hands-on experience of Digital Marketing to create strategies and coordinate with teams.
There would be students who are pursuing MBA in Digital Marketing. This is mostly not about them. Because they have chosen the Digital Marketing career already.
In this video, I address the MBA students of the flagship MBA/PGP programs who are looking to be leaders of tomorrow in the field of marketing.
So, if you are a student who is looking for a career in digital marketing, or someone who wants to be in any marketing role. Having the appreciation for Digital is a must.
And you need to get hands-on with it.
Always remember that the onus is on you!
00:00 – Introduction
02:01 – Reason #1 – Traditional Marketing Roles and Companies Need Digital
03:27 – Reason #2 – Start-ups Thrive on Digital Marketing
04:41 – Reason #3 – Better Conversations with Internal and External Stakeholders
08:29 – Reason #4 – Creates a Differentiation Among Other MBAs
11:59 – Reason #5 – New Opportunities Through Personal Branding
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I am Darpan Saxena, an MBA from the Indian Institute of Management (IIM), Udaipur, and I am on a mission to help 1,00,000 MBAs get the best career outcomes through knowledge and digital skills without depending on their B-school or Placements.
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