5 B2B Marketing Concepts with Superheroes (NEW)

Understanding B2B Marketing Concepts with Superheroes Analogies are a significant part of a marketer's ideation process. I mean - would you believe it - I was recently discussing with my friends the god men 'industry' for a product idea and for its marketing plan! In the same vein, let me share with you how you can understand B2B Marketing concepts simply with the help of your favorite superheroes.

As students of marketing, we will always find a great deal of joy in studying about well-known marketing campaigns, famous consumer promotions, and nostalgic advertisements. These things have a sense…

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Why Marketers Need a Solid Understanding of Statistics Statistics and data analysis aid marketers to rely not just on their intuition, and to make informed decisions. Here we will discuss the importance of statistics in marketing techniques with examples from companies like Adidas, Unilever, and Target to understand why marketers need a solid understanding of statistics.

We live in a world that keeps piling more and more data. The companies that successfully leverage their data can significantly improve their sales. Well yes, data may be the…

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Understanding Product in Marketing Mix The 7Ps of marketing was one of the first marketing concepts taught to us at B-school. But, you'll be surprised to know that the importance of product in marketing mix can never be underestimated since it is a challenging concept to master even for experienced marketers. Read on to learn in depth about product in marketing mix along with lots of real-life examples of various ideas around the 'Product' concept.

Product in marketing mix is the most fundamental topic we all learn and 4Ps of marketing is one of the first frameworks taught in the vast domain. In fact, the…

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Decoding Indian Consumer Behaviour

Decoding Consumer Behaviour in India You Know Nothing About The Consumer Behaviour in India is largely driven by the great Indian Middle Class. You would wonder that it is great that you surely belong to the Indian Middle Class and, therefore, you could empathize with them. However, as it turns out you may not be a part of the middle class! Read on to know why you may know nothing about it.

Here’s the thing about the consumer behaviour in India. Its trends and patterns are mostly driven by the Indian Middle Class. The habits of the India Middle Class are truly…

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What can a break up teach you about Marketing? Breakups are tough. They alter a lot of things in your life. And in such a situation, you do often analyse the situation and try to come up with reasons of why it happened. In this article, I share with you how can a breakup be a character-building exercise and what can it teach you about Marketing.

It’s really a weird kind of post for me to write and, probably, even for you to read. Breakup and marketing don’t relate directly with each other in a way…

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Marketing Mix 4Ps Super Heuristics

4Ps of Marketing (Marketing Mix with Examples) The 4Ps of Marketing or the Marketing Mix is one of the most basic concepts taught in Marketing. At the same time, it makes up for an extremely large part of a successful marketing plan. The fact is, the 4Ps of Marketing are really important because they, together, form the marketing strategy of your company. Let me tell you more about it.

Marketing mix – the 4Ps of marketing can never be overestimated when it comes to determining the success or failure of a marketing campaign.In this article, I will explain to…

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classification of markets

Classification of Markets – Modern Markets I recently did an article that covered one of the most basic questions in Marketing or in Business Studies. The question is 'What is a Market?'. I further went on to explain in that article the classification of traditional markets. Today, in this article, I will take you through the classification of modern markets with examples from my work life.

In one of my previous articles, I told you about how the concept of market is one of the first things that you will encounter in a marketing class. And…

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Classification of Markets – Traditional Markets What is a Market? That question seems simple but becomes tough to answer in a Marketing 101 class. Here in this article, not only will I share with you what is a market but I will tell you in detail the classification of markets (with a focus on Traditional Markets)

If you are beginning to learn marketing, one of the most basic things you need to learn is this –  what is a market? Once you are clear with that,…

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Product Life Cycle of Apple iPod [E-Book] Product Life Cycle is an interesting concept in Marketing. Business strategies are largely based on which life cycle stage is the product in. In this article, I figure out what the Product Life Cycle of Apple iPod has been like.

This article is not just about the Product Life Cycle of Apple iPod. This is an article that traces the journey of the iPod, from birth till date.Apple iPod was…

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What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.

In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based…

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disadvantages of cost plus pricing

Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.

What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…

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What are the different types of Retailers? (Part 2 of 2) Need I reiterate that the retailers are a crucial part of the supply chain? And it's not just about that. Retailers are the touch-point with the customers and therefore, for a marketer it is important to know what are the different types of retailers.

Retailers are important for your brand. In the 4Ps, retailers form a crucial part of the third P, i.e. Place. If you are a traditional brand which does not have…

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