Once you are done with researching your audience and competition you arrive at a Customer Persona. Next step is to conceptualize your offering according to potentials customer’s purchase journey. This video gives you an idea about How to compile the gathered insights into a comprehensive Digital Marketing Plan.
Read our Blog on Understanding Inbound and Outbound Marketing Strategies.
Watch as Krati Pandey (MBA, IIFT Kolkata) helps you initiate your journey in Digital Marketing in our series called ‘DigiSnacks’.