How to Research and Plan for Digital Marketing? [Part-2]

Darpan Saxena March 3, 2021 24:33

Once you are done with researching your audience and competition you arrive at a Customer Persona. Next step is to conceptualize your offering according to potentials customer’s purchase journey. This video gives you an idea about How to compile the gathered insights into a comprehensive Digital Marketing Plan.

Read our Blog on Understanding Inbound and Outbound Marketing Strategies.

Watch as Krati Pandey (MBA, IIFT Kolkata) helps you initiate your journey in Digital Marketing in our series called ‘DigiSnacks’.

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About the Author: Darpan Saxena

Darpan is a Marketing Strategist & Consultant by profession and a blogger by hobby. He is an engineer by qualification and also an MBA from the Indian Institute of Management (IIM), Udaipur. In his 6+ years of professional experience, he has crafted go-to-market strategies for brands like Abbott (in Singapore), Genpact and CL Educate apart from the other small and medium businesses which have witnessed growth through his marketing and strategy consultation. Darpan has worked as a Product Head of the biggest vertical of an education technology company in New Delhi.