How to Find the Market Share of a Company? How to find the market share of a company when you have absolutely no data that you can get your hands on? I have been through similar situations so many times during my B-school projects and even at work. In this discussion, I elaborate on what is market share, what is its significance and how to really find it. You will also get to know whether it is worthwhile for you to fret on market share or not.
A very significant variable for companies, investors and business analysts today is market share. You as a marketer are aware of the pre-requisites for any business plan. It is to…
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Content Marketing Research and Modelling a Plan
The first step to failure is when you start without a plan. If you want to take advantage of the power of content, it is important to research you customer…
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SWOT Analysis of Flipkart [Detailed] Flipkart is a leading Indian E-commerce firm which has been delighting Indian consumers over the years. It started out as a small online bookstore and now is a billion-dollar firm. In this article, I will be running through the detailed SWOT analysis of Flipkart and provide in-depth insights about Flipkart.
We can achieve the most basic form of analysis of a company with a SWOT analysis and here I aim to take you through the SWOT analysis of Flipkart. Don’t…
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Product Life Cycle of Maggi Product Life Cycle is an interesting marketing concept which tells us the length of time the product exists in the market, i.e., from its introduction to the it being taken off the shelf. In this article, let us read about the product life cycle of Maggi.
Maggi has been every Indians comfy food for more than 3 decades! Remember the late-night Maggi? “Pahaad-wali” Maggi? Or simply the snack-time comfy Maggi? Although, have you ever thought about…
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Developing a New Market Offering [A Use-Case] Have you ever wondered how the products and services are designed from scratch? You must be thinking – From where to start? What to do? There are a lot of factors that a marketer needs to consider while developing a new market offering. But don't worry if you have no idea, this article will give you a basic understanding of how do you develop a new product offering.
As a marketing student, you have always been taught STP, 4Ps of marketing, branding, digital marketing etc. But apart from these, there is another area very important to every marketer….
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