How to Research and Plan for Digital Marketing? [Part-2]
Once you are done with researching your audience and competition you arrive at a Customer Persona. Next step is to conceptualize your offering according to potentials customer’s purchase journey. This…
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What is a Sales Funnel and How Does it Work? ‘It’s the journey that matters more than the destination’. We have all, either heard it from a friend or preached it to a friend when life hits rock-bottom. But today, let’s change the perspective of analyzing that quotation and see how marketers use it to avoid their profits to hit rock-bottom. We begin by answering a fundamental question- What is a Sales Funnel and How does it Work?
What is that one rule that all marketers have learnt by heart? “Know your customer”. There’s nothing more valuable to organizations than the knowledge of variables that influence customer decisions….
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How to Answer MBA Admission Interview Questions on Marketing If you are an MBA aspirant who will be appearing for his interviews soon, this article is for you. My aim in this piece is not just to tell you about the MBA admission interview questions in Marketing that they will ask you. In fact, my aim is to help you market your dream of pursuing MBA in Marketing.
Now you are ready and eager to join a B-School this year. At the same time, the only thing making it overwhelming is the coming interviews and most of all…
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Understanding Rural Marketing and Rural Marketing Strategy How to develop a Rural Marketing Strategy? What is Rural marketing? You might face these questions if you are pursuing a Marketing Specialisation or are a Marketing Aspirant. Read on to explore the nuances of Rural Market along with its Opportunities and Challenges.
A great philosopher once said, “It doesn’t matter where you come from…” Well, it does matter to a marketer! It does because not every continent, country, state or city has…
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‘I don’t know’ – The 3 Magic Words for MBA Interviews Saying 'I don't know' in an MBA admission interview can actually improve your chances of making it through to a great B-school. Surprised? In this article, I will share with you 4 strategies and a psychological hack that will tell you how saying 'I don't know' is one of the better ideas.
The MBA interview season is at its peak and most of you are quite well prepared for them. Yet, the truth is that we are all human beings and not…
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