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Basic Statistics for Data Science

As an aspiring data scientist data is got to be your best friend. There are all kinds of data that you will encounter and probably already do encounter in your…

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10 Market Segmentation Mistakes you don’t know you are making (Updated)

Irrespective of whether you are doing market segmentation for a commodity or a luxury product, marketers often tend to be myopic to a product-to-segment fit. This means only those market…

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What is Sustainable Competitive Advantage and how to develop it?

A Sustainable Competitive Advantage is the backbone of most businesses that are thriving today. Businesses that have understood this and followed a Sustainable Competitive Advantage strategy have remained to be…

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The Positioning Formula: What is Positioning? (The Viagra example)

I kind you not when I say this. It took me an entire one year of my MBA program to ‘feel’ what positioning is. Sure, I always knew what the…

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How to write a Data Analysis Report

How to write a Data Analysis Report like a Pro

In the last article, I discussed the great use of new software to build interactive dashboards to show the most important indicators in a company while retaining interactivity. But, beyond…

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