How to become a marketing manager?

How to Become a Marketing Manager? Get all your questions answered about what does a marketing manager does and how to attain that position. Learn through examples and gain advantage over others.

Do you wonder “How to become a marketing manager?” And, wish to know what it takes to be a great one, soon? Then, you are in luck. This article has…

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Communication mix elements

Understanding the Communication Mix Most of the marketing articles and theories talk about finding that right marketing mix for your product. Still, that amazing strategy will go in vain if you don't understand how to communicate that to your consumers. But why? Why is it essential for you, as a B-school student, to understand the mechanics of communications mix and its various elements? Read this article to know why!

After giving the B-schools’ interviews, you must have realised how important is it to prepare a spot-on answer that is a perfect mix of your superior qualities and past experiences…

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SWOT Analysis of Amazon

SWOT Analysis of Amazon [Detailed] If you want to know everything about Amazon- this article is for you. Starting from identifying competitive advantages to untapped potentials. And even its weak points and threats. These are important for any business expansion.

So, here we bring to you the SWOT analysis of the e-commerce giant- Amazon!Now, the most elementary analysis of any company can be done by SWOT analysis. This helps us…

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SWOT Analysis of TATA motors

SWOT Analysis of Tata Motors [Detailed] A SWOT analysis is very useful for analyzing your organization's strengths, weaknesses, opportunities and threats. Below is a detailed SWOT Analysis of TATA Motors.

Before getting into the SWOT analysis of the TATA Motors, let us consider one scenario.Imagine yourself as a manager of a multi-national company, and you are in a position to…

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The Value Ladder Model

Learn Value Ladder Model for Business Plans [with Examples] Get answers to all your questions to what a value ladder model is and what is the process to create one. Learn interactively through examples.

The most important concept in the domain of marketing is the concept of a sales funnel. A sales funnel is a marketing tool that maps out the journey customers go…

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