What Could Be A Proven Roadmap To Design Your Career In Marketing?

Five Steps Ahead is a course, a roadmap that tells you what to learn in marketing, how to learn marketing, what extra skills to acquire to stand apart from your peers, how to ace your placements, and how to take control of your career early on.

Competitive Advantage in business

Competitive Advantage – the Messi of your Business

The article describes how competitive advantage sets a company apart from its competitors. This helps in delivering unique value to its customers. The two types of competitive advantage – cost…

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Steps of Strategic Management

Strategic Management defined in three simple words

The purpose of strategic management is to create opportunities and succeed at them. The article simplifies Strategic Management in three simple words. Beyond this idea, the article further discusses the…

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What is Heuristic Analysis

Analytics without Heuristics is not Analytics

Analytical insights have an over-riding effect in any decision making process in today’s milieu of technology. From a business standpoint, a decision maker’s astuteness in utilizing the insight coupled with…

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Buyer Persona Marketing

1.9x Revenue Growth through Buyer Persona

Enough cannot be said about the importance of a business to be customer centric. In businesses with large product portfolios, a general sense of being product centric prevails which often…

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email marketing best practices

Elements of a Great E-mail Marketing Campaign

Why is Email Marketing Still Relevant? With the advent of new technology coming to the fore every day, it is understandable to ask “Is Email marketing is still relevant?”. People…

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