SWOT Analysis of Amul [Detailed] Amul is a celebrated Indian brand. In this article, I share with you the SWOT Analysis of Amul. Just like Patanjali's SWOT Analysis, here I capture the essence of what makes Amul a really interesting and a successful brand.
In one of my previous articles, I had done a detailed SWOT Analysis of a really fascinating brand, Patanjali Ayurveda. In this article, I have done a similar analysis and…
Read more »SWOT Analysis of Patanjali Ayurveda [Detailed] In this article, I share with you the insights of what makes a really successful organisation that witnesses rapid growth through the example of the SWOT Analysis of Patanjali Ayurveda
Patanjali Ayurveda Limited is a consumer goods company having its headquarters based in Haridwar, India and its registered office in Delhi. The company was founded in 2006 and has fast…
Read more »Chapter 3 – Marketing Case Analysis
A marketing case study analysis do not have a fixed framework or strategy. However, a structured approach will always help you systematically analyse any marketing case study. Let us look at a 5-step structure for marketing case study analysis.
Read more »Chapter 11 – Non-marketing frameworks: Way Ahead
As a budding business professional, you have learned the marketing models and frameworks in detail, which is a prerequisite to excel in the field of marketing. Now, I urge you…
Read more »Chapter 2 – 5Cs Analysis Model: Understanding Marketing Environment
If we assume the firm to be a human body, then a 5Cs analysis is a complete body checkup which one should do regularly to keep the body healthy, i.e., to keep the firm growing.
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