Chapter 1 – Introduction to marketing frameworks and models
A marketing framework, in simple words, can be explained as a visual representation of different components of marketing plans and strategies. It will help you understand how customers perceive any particular brand, interact and engage with the brand, and buy from that specific brand.
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How to Find the Market Share of a Company? How to find the market share of a company when you have absolutely no data that you can get your hands on? I have been through similar situations so many times during my B-school projects and even at work. In this discussion, I elaborate on what is market share, what is its significance and how to really find it. You will also get to know whether it is worthwhile for you to fret on market share or not.
A very significant variable for companies, investors and business analysts today is market share. You as a marketer are aware of the pre-requisites for any business plan. It is to…
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What is Services Marketing? [Detailed] Have you ever come across services that have saved the day, time and again? Look around, you are surrounded by multiple essential services. You might be using Wi-Fi to access this article on the Internet. Did you just order a pair of shoes for a party the next day? Did you send money to your elder sibling in another part of your country just with a few clicks? These are just some services that have assumed the fabric of essentiality. All of this leads me to shed more light on what is services marketing and the numerous aspects.
As marketers, are products and services any different? Well, to answer this in one word – Yes.However, let’s answer the broader question – what is services marketing? A Product is something…
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EPRG Framework – International Business and Market Development “It has been said that arguing against Globalization is like arguing against the laws of gravity”- Kofi Annan. Internationalization of a business is not a recent trend, it started well before World War II. It started with large economies like USA and Germany but today it has become a primary course of action for even small businesses in developing economies. Global businesses need truly global leaders and therefore through this article lets understand what goes into making these leaders.
Let’s start by setting some context on why talking about International Business is important and then we will deal with more Intricate topics like the EPRG Framework for taking strategic…
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What is Content Marketing in Digital Marketing Content Marketing is the creation and distribution of digital marketing collateral with the goal of increasing brand awareness, improving SEO rankings and generating audience interest. In the article below, we will be discussing about the same in detail.
What retains and converts a customer? It is the content you build. This content should be valuable, relevant, and consistent to the defined audience, this marketing strategy is called content…
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