Darpan Saxena
Education
Master of Business Administration (MBA)
Bachelor of Technology (B.Tech. ECE)
Work Experience
Product Head (MBA Plus)
Management Consultant
Management Intern
Engineering Intern
Posts by Darpan Saxena
Classification of Markets – Modern Markets I recently did an article that covered one of the most basic questions in Marketing or in Business Studies. The question is 'What is a Market?'. I further went on to explain in that article the classification of traditional markets. Today, in this article, I will take you through the classification of modern markets with examples from my work life.
In one of my previous articles, I told you about how the concept of market is one of the first things that you will encounter in a marketing class. And…
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10 Best Free Digital Marketing Courses Online (and more!) You can learn Digital Marketing for free. Yes, that's true! So many MBA students and aspiring marketers spend so much time looking for advice on what are the best resources to study digital marketing from. Therefore, in this article I share with you the 10 best free digital marketing courses online (and a few things more!)
Have you ever felt the need to learn about Digital Marketing during your MBA? Has it ever made you think that knowing it can significantly improve your chances of getting…
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Classification of Markets – Traditional Markets What is a Market? That question seems simple but becomes tough to answer in a Marketing 101 class. Here in this article, not only will I share with you what is a market but I will tell you in detail the classification of markets (with a focus on Traditional Markets)
If you are beginning to learn marketing, one of the most basic things you need to learn is this – what is a market? Once you are clear with that,…
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SWOT Analysis of Amul [Detailed] Amul is a celebrated Indian brand. In this article, I share with you the SWOT Analysis of Amul. Just like Patanjali's SWOT Analysis, here I capture the essence of what makes Amul a really interesting and a successful brand.
In one of my previous articles, I had done a detailed SWOT Analysis of a really fascinating brand, Patanjali Ayurveda. In this article, I have done a similar analysis and…
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Modes of Entry into International Business [Advantages & Disadvantages] I spent my last week creating an international expansion strategy for the company that I currently work for. From my research, I write this article to share with you the 5 modes of entry into international markets that you should know about while creating an expansion strategy for your company or product.
I have spent the last two weeks working on an international expansion strategy for one of the products that I head at my workplace. Every multinational business was somewhere started…
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SWOT Analysis of Patanjali Ayurveda [Detailed] In this article, I share with you the insights of what makes a really successful organisation that witnesses rapid growth through the example of the SWOT Analysis of Patanjali Ayurveda
Patanjali Ayurveda Limited is a consumer goods company having its headquarters based in Haridwar, India and its registered office in Delhi. The company was founded in 2006 and has fast…
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Skills to Develop this Summer For a Prolific MBA Ahead It is summer time. You could be a first-year student going into your internship or an MBA aspirant who has finally converted her calls and is eager to join a B-school. For both of you, these 8 weeks ahead of you is a golden period of time. In this article, I (almost) urge you to develop solid hard-skills that will help you in your upcoming internships and the MBA life ahead.
This article will mean different things for different sets of people. For the first-year MBA students going in for their internships, this article can very well be understood as the…
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8 Conclusive Reasons Why Marketers Should Learn to Code Coding is for programmers and Engineers, not for me! That's some of the most common things you will hear across B-schools in India. And this feeling gets more pronounced in the better B-schools. But the fact is the times are changing! The best of the MBAs are learning to code. Data Science and Digital Marketing are in vogue. Here's why you should learn to code as well.
Why should marketers learn to code? Do you have that kind of question too?Obviously, all the digital marketing tools & channels are running with the aid of some set of…
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Ansoff Matrix – Samsung’s Journey from a Grocery Store to Diversified Conglomerate Yes! Samsung went onto become a tech-giant from such a humble beginning. In this article, I share with you the Ansoff Matrix of Samsung to help you understand how Samsung went on to achieve this business growth.
Samsung, a South Korean Multinational, which is synonyms with smartphones, consumer electronics, has a diversified business portfolio. You and I are here to discuss the Ansoff Matrix of Samsung.But how…
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Product Life Cycle of Apple iPod [E-Book] Product Life Cycle is an interesting concept in Marketing. Business strategies are largely based on which life cycle stage is the product in. In this article, I figure out what the Product Life Cycle of Apple iPod has been like.
This article is not just about the Product Life Cycle of Apple iPod. This is an article that traces the journey of the iPod, from birth till date.Apple iPod was…
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Just Blew It! Sketchers trolls Nike During a recent NCAA basketball game, Zion Williamson's sneakers tore out. These were Nike sneakers that he was wearing. Since that incident, New York Times and other major newspaper publications was filled with large-sized ads wherein Sketchers trolls Nike – “Just Blew It”.
The sports section of the New York Times and other major newspaper publications was filled with large-sized ads wherein Sketchers trolls Nike – “Just Blew It”. Sketchers took a shot…
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Why MBAs Need to Learn Digital Marketing. Now! Its a shame that MBAs don't believe in acquiring skills beyond their MBA course. The fact is that in the long run each one of us MBAs will require peripheral skills that will impact the way we think about our business strategy. Here's my take where I elaborate on how it is crucial for MBAs to learn Digital Marketing.
Why learn digital marketing after MBA? That’s a question people always ask.I am always surprised when I hear people ask why it is important to learn digital marketing after MBA.Fine,…
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