Darpan Saxena
Education
Master of Business Administration (MBA)
Bachelor of Technology (B.Tech. ECE)
Work Experience
Product Head (MBA Plus)
Management Consultant
Management Intern
Engineering Intern
Posts by Darpan Saxena
10 Best Books for MBA Students [Recommended by CEOs] All through my MBA, books and online courses helped me develop my thinking quicker. I developed perspective for discussions and problem solving. In this article, I share with you the books recommended by CEOs to me which are the best books for MBA students and aspirants.
Here’s the thing, the smartest and the some of the most successful people have always admitted to be reading absolutely obscene number of books every month. And that’s why I…
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6 Brand Integrations with Gully Boy You Didn’t Know About Not just a great movie, Gully Boy has also done a pretty good job at the brand integrations and in-film branding. They are smooth and not pushy. Here are 6 Brand Integrations you may have missed.
Ranveer Singh and Alia Bhat starrer Gully Boy released on this Valentine’s Day and I went to watch it the first day. While the movie talks about authentic underground rap…
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Learn to use R for Market Research and Analytics [Here’s how] Being good at R is crucial in Market Research and Analytics. In this article, I will share with you how you can learn to use R (in lesser time that you think it takes) and why you should learn it.
Do you want to make a career in Marketing or Analytics? Then there’s a strong reason why you need to learn to use R. I am sure that in your MBA…
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Is the Zapier Mastery Course from Digital Deepak Any Good? [Detailed Review] I recently came across Digital Deepak's Zapier Mastery course. I tried it out to learn how to use Zapier for solving some of my own digital marketing problems. Here is my detailed review of the course.
Are you an entrepreneur or a blogger like me and want to learn how to use Zapier? Or are a freelancer who works with clients to solve their digital marketing challenges?Heck….
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Segmentation and Targeting Success story at BMW In 2001, BMW came up with a video marketing campaign that was not targetted at any of its customer segments. It was targeted at another segment, not the customers of BMW. Find out who did BMW really target?
The BMW Market Segmentation story is one of the finest that marketers look up to. And that’s because BMW has been able to target multiple segments at one time.But more…
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How to Become a Market Research Analyst [The Complete Guide] If you want to have an illustrious career as a Market Research Analyst after MBA then here is your guide. In this article, I will tell you step-by-step how to become a Market Research Analyst.
Are you wondering how to become a Market Research Analyst right after MBA? Or you might want to become a Business Analyst in a large multinational. I received a…
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What is Value Based Pricing – The Best Way to Price Anything Value Based Picing is undoubtedly the best way to price your product. In this article, I begin by telling you what is Value Based Pricing and then I give you a step-by-step guide on how to calculate the value based price of your product.
In this article, not only will I explain to you what is Value Based Pricing but I will also give you a step-by-step procedure for arriving at a value based…
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What exactly is the Philip Kotler Award won by PM Modi? If you are wondering what is the Philip Kotler award and who is Prof. Philip Kotler then here are the complete details that you need to know. PM Narendra Modi has received this award in January 2019.
You would have heard it in the news that the Indian Prime Minister Mr. Narendra Modi has received the first ever Philip Kotler Award. And you would be wondering what…
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Cost Plus Pricing is a Dangerous Drug! Here’s why With some of the greatest disadvantages of cost plus pricing, I will tell you why I think it is the worst form of pricing. I explain why it is a drug that has got many marketers hooked on to it even today.
What is the best way to make a definite profit on a product that you are selling? Simple, calculate the cost of that product to your company, add your profit…
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“This Airline is So Going to Shut Down!” – A Strategy Faux Pas In this article, I take the example of an airline's poor execution of its strategy and what it tells about the importance of strategy implementation. Further, I talk about the reason why strategy implementation is tougher than strategy formulation.
This article and an experience that I will share here will help you explain why strategy implementation is more difficult than strategy formulation. “If you were to make me a…
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Core Competency Framework – Why Starbucks wants to be your ‘third place’ Starbucks wants to be your 'third place' after your home and workplace. They do everything to make this promise come true. But why don't they promise you, so vehemently, about serving you the best coffee in the world. The Core Competency Framework will help us find out.
Starbucks makes for a great example of a good marketing strategy. But what makes a good marketing strategy really good is something that you need to understand. After writing the…
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Love Horlicks? Thank Hindustan Unilever for your next pack Hindustan Unilever has merged with GlaxoSmithKline's Consumer Healthcare business. I have been following this development lately and here's my take on it. What it means for both the companies and how are they positioned after this merger.
The Big News of last Week – Hindustan Unilever GSK Merger. Early this month, Hindustan Unilever merged with GlaxoSmithKline’s Consumer Healthcare India business in a move that will see the…
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